Leave Something For The Imagination
I guess the buzz for Warner Bros., The Legend of Tarzan wasn’t quite making the impression they had hoped, because the latest trailer shows the trick, the turn and the prestige. Maybe the King of the Apes story isn’t enough of a draw without giving away the goods before butts are actually in the seats.
The latest adaptation of Edgar Rice Burroughs’ story stars Alexander Skarsgård as the titular Taraza, with Margot Robbie as Jane. Set years after their initial meeting, Tarzan and Jane are married, and Tarzan has spent over a decade as a “tamed” man when he’s drawn back to the jungle to protect his first family.
What makes this trailer troublesome is the same thing that makes most movie marketing a shell of itself; showing too much of the actual film instead of enticing audiences to see more in a darkened theater. The Legend of Tarzan trailer shows what could be pretty much every act of the film. From his fathers death at the hand of gorillas, his discovery, adaptation, and eventual return. Along with some key battles in between. I’m a firm believer in a story being more than the destination, but the journey that takes you there, but this trailer is the journey.
It’s not as if the movie looks bad. Quite the opposite actually. The cast consists of Christoph Waltz and Samuel L. Jackson in addition to the leading couple, as well as some truly stunning visuals. It’s as if the marketing team doesn’t trust that to bring in fresh eyes to the decades old story. I just don’t believe that showing everything is the way go about tracking those who may be on the fence, or even worse, don’t even have the tale on their RADAR.
The Legend of Tarzan is set for a July 1, 2016 release.